Die Sei Bereit Studie

Comedian Simon Gosejohann plays Beate Frisch in this new series giving the ins-and-outs of oral hygiene. Behind the campaign is the international study Johnson & Johnson performed that resulted in the unequivocal finding: Listerine users are better "prepared for anything." The series was created and produced by LURE x Johnson & Johnson.

Watch Clip 2
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This Cosby music video powered by Listerine is a slick, clean and aesthetic celebration of freshness and freedom. The video was created and produced by LURE x Johnson & Johnson.



Pain can be the biggest demon anyone who is training must face. In the first of a three-film series for ASICS's Fall training collection, actor Elyas M’Barek personifies PAIN. The powerful film kicks off the video and print campaign which was created and produced by LURE x ASICS.



EUPHORIA is the emotional climax in the three-part film series LURE created and produced with ASICS for its Fall training collection. The film is a visual poem told from the point of view of Euphoria that's personified by actor Elyas M’Barek, and features a haunting original music soundtrack.



Actor Elyas M’Barek personifies the emotion DETERMINATION in the second film for ASICS's Fall training collection series. The films are directed by David Incorvaia and the campaign was created & produced by LURE x ASICS.


Elyas M´Barek:
Ready For His Closeup

The Fack ju Göhte star dives into a completely new roll for ASICS with the release of its new Fall training collection. Christian Anwander captured the sexy physical power and cool inner balance emitted by M’Barek, encapsulating everything that the Japanese athletic apparel company stands for (and everything the rest of us wish we could get out of the gym).

Photos by Christian Anwander, Agency & Production by LURE.

Lure Media Profile

When Brands Become Storytellers

LURE launches by challenging the status quo
and has a powerful message for brands.

As it prepares for its Autumn launch, the new media company already has a powerful approach for brands: Stop hiring agencies to make ads for you, and become a media producer and publisher.

LURE wants to partner with brands to enable them to do just that. The seasoned team with roots in MTV, Y&R, TBWA, Jung von Matt, Vice and Hollywood, brings years of international experience in content and traditional advertising together to help brands give their audiences what they actually want: compelling stories and interesting experiences.

The media company offers all the capacities of an agency and production company in ONE single media partner, enabling brands to produce and publish themselves so they can spend money more efficiently and effectively on media with more measurable results.

Unlike traditional setups, LURE doesn’t start with the channel or format and then fill it with an idea. It starts with a compelling story that can be experienced differently across channels like Facebook, TV or print, with each channel playing a unique roll in a greater narrative. Thus, brands don’t have to buy audiences' attention through quick stunts and bursts, but draw audiences in through campaigns with gravity, and build brand followers.

Important players are already taking notice. ASICS partnered with LURE for its Fall training campaign, as did Johnson & Johnson with its brand Listerine for its 2016 digital campaign. Both campaigns launched in September. LURE was profiled by Horizont in a full page feature article in the September 1, 2016 print and online editions.


Angaben gemäß § 5 TMG:
LURE Media GmbH

Raumerstraße 2
10437 Berlin

Telefon: +49 30 86454324

Vertreten durch:
David Incorvaia, Managing Director

Eingetragen am
Amtsgericht Charlottenburg
HRB 173090 B


Urheberrechtliche Hinweise
LURE Media GmbH

Verantwortlich für die journalistisch-redaktionelle Inhalte ist:
LURE Media GmbH